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Custom Gamification promotions
Case Study
Bega 'Shake to Win' Promotion
We custom built a mobile centric custom gamification promotion website for BDD in Australia.
Featuring a mobile device motion-activated custom game mechanic designed to engage users and drive participation
Custom Animations
To enhance the user experience, custom animations were created for the website homepage, gameplay and prize reveal sequences.
Colour Product Match
Different colour liquid animations were activated to match the purchased product based on the barcode value submitted on the entry form.
Shake To Play
Coloured liquid pour animations filled up the screen before shake motion was detected on mobile devices to reveal game results.
Custom built
Custom gamification promotions are a highly effective, versatile marketing tool used to boost sales, increase engagement, and reward customer loyalty through instant gratification. They work by encouraging customers to make purchases and perform actions to win prizes, creating excitement and brand awareness.
We develop promotion micro-sites with a focus on user’s data security. We can convert your creative ideas to build a completely customised and branded experience for your next campaign.
Key Benefits of Custom Gamification Promotions
- Customer Engagement: Provides a fun “Will I win?” gamification experience, creating deeper interaction with the brand.
- Boost Sales/Traffic: Encourages immediate purchasing behaviour to receive entry to play the game.
- Versatility: Can be used on promotions for lead generation, sales promotions or brand awareness campaigns.
- Digital: Fully customisable options can be created for digital scratchers for apps/websites.
Best Practices for Success
- Keep it Simple: Make sure rules, prizes, and redemption processes are clear and easy for consumers.
- Create Urgency: Use limited-time offers to drive quick action and boost sales.
- Attractive Prizes: Offer rewards that are genuinely relevant and attractive to your target audience to maximise participation. Cash is king! But travel packages, consumer electronics and prepaid gift cards are hugely popular too.
- Compliance: Promotions must meet Australian Consumer Law (ACL) requirements, relevant state and territory permit conditions, and any applicable Trade Promotion Lottery regulations.
Common Use Cases
1. Lead Generation and Data Acquisition
- Low-Friction Signups: Using a simple “Submit your details to win” form to quickly capture customer data (emails, contact details) in exchange for a chance to win a prize.
- Customer Insights: Including quick, short survey questions or polls during the promotion entry process to learn more about customer preferences.
2. New Product Launches and Awareness
- Generating Immediate Buzz: Unveiling new products or launching seasonal campaigns (e.g., Summer, Christmas) by offering instant, exciting prizes to encourage trial.
- Increasing Brand Visibility: Utilizing instant win game promotions that are easily shareable on social media to increase brand visibility and engagement.
3. Customer Engagement and Loyalty
- Repeat Engagement: incentivising customers to return daily or weekly to play again, keeping brand top-of-mind.
- Non-Winner Rewards: Making “losing feel like winning” by providing all participants with a discount code or entry into a larger, final grand prize draw.
- Gamified User Experience: Using custom game formats to make the brand experience fun and interactive.
Let’s talk
We are happy to discuss your custom gamification promotion and fulfilment requirements no matter how big or how small. We willingly give advice on how things may be best actioned from both a client and consumer perspective. Our experience will add enormous benefit to the smooth running of any campaign or activity.
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